CUSTOMER DRIVEN BUSINESS DEVELOPMENT
Customer driven business development is the 21st century challenge for both services and products.
This is an area with many challenges, like linking sustainable consumption with today’s consumer who spends more of their income on living, transportation, communication and entertainment. Cohesive customer experiences and coherent identities for brands regardless of the media outlet is another challenge.For this work a service design methodology offers a fantastic toolbox. Tools that begin with the customer and involves them in the whole business development. Working with the consumer as a starting point is both instructive and incredibly challenging.
If you read your market correctly, there are possibilities to get a head start on your competition by launching new innovative offers at the right time. To increase the trust and understanding between the business/organisation and the customer is key for the different phases of buying services or products. We create services that your current and future customer needs, buys and recommends.
We provide practical tools for:
- A customer driven approach
- Tools and methods for a client based development
- Workshops for employees
- Methods of working across sectors
- Connecting business development with marketing and branding
Our methods include Business Model Canvas, Designthinking and Lean Start Up
Brand orientation is always profitable!
The degree of branding orientation often reflects the company or organisation’s relationship to their costumers. What makes a strong brand? And why is it important for growth? Knowledge – Association – Attitude and interest and Loyalty form the basis of the purchasing process. A good attitude with loyalty generates business.Internally a strong brand creates cohesion and a common identity.
We provide methods for:
- Developing loyalty and image
- Developing material and immaterial identities
- Purchasing processes
- Needs analysis
- Differentiation and positioning
- Brand expansion
- Branding structure
VISUAL COMMUNICATION STRATEGY
Visual communication is about how people create meaning in relationship to images, objects and spaces.
Here we have a set of tools that increase the understanding of how we communicate, and how this affects us as humans. We also look at how we can steer and adjust images, objects and visual environments based on briefs or specific agendas. The visual communication strategies are based in semiotics, the study of meaning of signs, the systems and codes that form our understanding of them, as well as the changes that occur and are transferred in the communication processes.
These tools can be used for communication processes aimed at specific target groups, like marketing, advertising and PR or in the design of products. This is key when you want to create a deeper understanding of the organisations branding platform in correlation to the intangible values it holds.
BUSINESS ENVIRONMENTAL ANALYSIS
Understanding your Business Environment is one of the most important factors of Business Development.
This maps the world and industry around you and is one of the prerequisites to understanding today’s market and what the future possibilities are. In order to conduct a business environmental analysis we use tools such as interviews, document analysis, web searches and customer surveys. In many cases the analysis is also linked to the brand.
Are you interested in changing and developing?
Get in touch and we’ll come and listen. We can tell you more about us, our experience and how we can work together to develop your organisation. Implement skills in the company! This can be done in many ways.In stages, through morning meetings or long workshop days. Is it a lecture or a workshop that you want? We have several options based on size and need. Get in touch and tell us what you want, and we can make a proposal.
- Internal communication
- Business environmental analysis
- Communication through images, not just text
- Marketing communication plans
- Simple action plans
- Sustainable relationships
- Organisational development
- Leadership with Sue Kay, ”the seven Achilles heels”