1. INTERNAL COMMUNICATION
Internal communication is all communication in a business that cannot be invoiced.
The art of making all employees feel ownership and to act as ambassadors for the company. Internal communication can be everything from an extensive intranet, a note on a notice board to having clear policy documents or a communication plan for crisis management. It includes things like business culture, meeting structures and how to best be heard and understood within the organisation. If the internal communication is lacking, it will be obvious in the external communication, which in turn will affect profits.
2. CONTENT STRATEGY
A content strategy is set from the communication targets of your business or organisation.
What separates a content strategy from a communication strategy is that it focuses on the content that you have, or are creating. A communication strategy should contain all the ways a company or organisation communicates in. Based on this a content strategy breaks down the overreaching strategy to a content level. This is how it works.
Content strategy is a coherent plan to create, publish and manage content.
- What content are we creating?
- Who should it be targeted at?
- What should it consist of?
- Where will it be used?
- How will it be handled?
3. TARGET GROUP ANALYSIS
To reach your target group with relevant content.
Content marketing consists of creating content that is relevant and valuable for your target group. Content that helps your consumer to solve a problem, see new possibilities or to be inspired. Your content will also become a part of the customers purchase process earlier.